Growing health consciousness among consumers and an increase in demand for convenience products are expected to drive the growth of the global ready chicken products market in the forecast period, 2023-2027.
Ready chicken products are made by making them undergo several steps to preserve their nutritional content and boost their shelf life. Ready chicken products witnessed massive demand during the COVID-19 pandemic as most countries were under lockdown, and schools and offices were closed, which led to less time left for cooking purposes.
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Most of the people were working from home, and the sales of ready chicken products from online sales channels accelerated during this period. Market players are making efforts for customer retention and adopting several marketing strategies to stay ahead.
However, negative health consequences of eating ready chicken products may restrain the global ready chicken products market growth in the next five years.
The global ready chicken products market is segmented by type, product type, distribution channel, regional distribution, and company.
On the basis of type, the global ready chicken products market is divided into ready to cook and ready to eat. Ready to eat chicken products are expected to hold the largest market share in the forecast period owing to their widespread availability in the market and the high purchasing power of consumers.
The hectic work schedules of college students and working individuals boost the demand for ready-to-eat chicken products. The surge in demand for additive-free and minimally food products with a higher shelf life as they need minimal time and effort in food preparation and require easy and fewer steps to eat are contributing to increase the demand for global ready chicken products market across the globe.
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On the basis of product type, the global ready chicken products market is divided into snacks, meals, and others. Meals are expected to capture the largest market share in the forecast period. Consumers' adoption of a busy lifestyle and the availability of several ready chicken products are expected to drive the demand for ready-to-eat and ready-to-cook meals in the forecast period.
On the basis of distribution channel, the global ready chicken products market is divided into hypermarkets/supermarkets, convenience stores, independent retailers, online, and others. Hypermarkets/supermarkets dominate the market and are expected to maintain their dominance throughout the forecast period.
Consumers prefer to shop through this market due to the availability of many products under a single roof, and hypermarkets/supermarkets offer lucrative discounts to attract customers. They can quickly compare ready chicken products belonging to different brands and make the right purchasing decisions based on their requirements and budget constraints.
Some of the large hypermarket/supermarket chains such as Walmart, Apar, Adi are expanding their stores which is expected to positively impact the demand for ready chicken products around the globe.
On the basis of regional analysis, North America is dominating the market and is anticipated to maintain its dominance throughout the forecast period. The high disposable income of consumers, busy lifestyle, and ongoing technological innovations drive the demand for ready chicken products in the region. The high demand for ready-to-eat meals in the region as the United States is considered as one of the largest consumers of ready-to-eat products and meals.
Major market players of global ready chicken products market are:
- Dr. August Oetker Nahrungsmittel KG
- Tyson Foods, Inc.
- Perdue Farms Inc.
- Conagra Brands, Inc. (Banquet)
- Foster Farms LLC
- Butterball, LLC
- Pilgrim's Pride Corporation
- Bellisio Foods, Inc.
- Home Market Foods, Inc.
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“The rise in tourism activities and the availability of ready chicken products in different forms and packaging worldwide are expected to pave the way for market growth in the forecast period. Manufacturers invest in advanced technologies to offer healthier and more nutritious chicken products to customers and stay ahead in the market. Also, the efforts to enhance the taste of products and introduce a new range of ready chicken products are expected to create opportunities for market growth. The young population are the largest consumers of ready chicken products, and the high level of convenience offered by these products are expected to propel the global ready chicken products market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Ready Chicken Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2017-2027 Segmented By Type (Ready to Cook, Ready to Eat), By Product Type (Snacks, Meals, Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Independent retailers, Online, Others), and By Region”, has evaluated the future growth potential of global ready chicken products market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global ready chicken products market.
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