Increase in per capita spending on healthy drinks and rise in varieties of hard seltzer by various companies are increasing the demand for hard seltzers in North America.
According to TechSci Research report, “North America Hard Seltzer Market –Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027”, North America Hard Seltzer market is forecast to grow at an impressive CAGR of 22.76% in the forecast period on account of rapidly surging demand from the beverage industry.
The market growth is stimulated by various factors such as the growing popularity of hard seltzer among consumers, increasing disposable income of consumers, which increases the consumer's purchasing power. The demand for hard seltzers in the projected period is likely to register good growth due to the increasing working population and the need for a refreshing drink to remove fatigue among the people.
The market still has a huge scope with the large young generation population which is always curious to try new things. The hard seltzer itself also encourages millennials who want the thrill of drinking without the beer stomach. It has been analyzed that only 6% of American households have tried hard seltzer in comparison to the 70% of individuals who have tried the beer. This factor indicates that there is still space for new customers. Recently, a new brand like Corona Hard Seltzer was launched by Constellation Brands, Inc., in 2021 with the aim to enter the hard seltzer market, which has been able to capture a large target audience within the United States.
Browse over 22 market data Figures spread through 90 Pages and an in-depth TOC on " North America Hard Seltzer Market"
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The North America hard seltzer market is segmented based on ABV (Alcohol By Volume) content, distribution channel, and region. In terms of ABV Content, the market is segregated into equals to 5%, less than 5%, and above 5%. Out of these, the alcohol by volume which is “equal to 5%” segment has registered a market share of more than 55% in 2021, which is dominating the market as it is easily approachable. However, hard seltzers with less than 5% alcohol by value content are the fastest growing because consumer preferences have shifted toward healthier, low-sugar, and clean-label beverages due to health concerns in the last five years. The distribution channel segment is divided into off-premise basis and on-premise basis, where on-premise based channel sector, which includes bars, restaurants, coffee shops, clubs, pubs, and hotels, is expected to dominate the hard seltzer market. As the preference for beer is more in comparison to hard seltzers in the household of American people.
Key market players in the North America hard seltzer market includes:
- Mark Anthony Brands International (White Claw Hard Seltzer)
- THE BOSTON BEER COMPANY, INC. (Truly)
- Anheuser-Busch Companies LLC (Bud Light Seltzer, Natural Light Seltzer, Bon & Viv Seltzer)
- E. & J. Gallo Winery (High Noon Spirits Company)
- Molson Coors Beverage Company (Coors Seltzer, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, and Proof Point Setlzer)
- Diageo North America Inc. (Smirnoff Seltzer)
- Ficks & Co.
- Nude Beverages
- Kona Brewing Co.
- Heineken USA Incorporated (AriZona SunRise Hard Seltzer)
Mark Anthony Brands International is a Canadian manufacturer of hard seltzer and it is among the first few companies to introduce the world to hard seltzer drinks. The company, with its brand “White Claw”, became one of the top players of hard seltzer makers within its early years, with around 20 drinks in its portfolio. Now, the portfolio for hard seltzer includes more than 100 drinks to offer, by various brands such as Truly Hard Seltzer, Bud Light Seltzer, Corona Hard Seltzer, which has caused more competition and offers a wide variety to choose from among hard seltzers customers.
Within North America, the region includes countries like the United States, Canada, and Mexico. The United States not only holds the largest share of population but is also the major contributor to the growth of the hard seltzer market with its states like New York, New Jersey, Connecticut, Virginia, and Kansas, and has contributed to the largest market share of more than 80% within the North America region.
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“Concern of consumers toward a healthy lifestyle and without compromising upon the tastes are influencing the increase in demand for drinks like hard seltzer. The factors which influenced hard seltzers growth are widespread social media hype and meme culture.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“North America Hard Seltzer Market By ABV Content (Equals to 5%, Less than 5%, and More than 5%), By Distribution Channel (Off-premise, and On-premise), By Country (United States, Canada, and Mexico), Competition, Forecast & Opportunities, 2017-2027”, has evaluated the future growth potential of hard seltzer in North America and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in North America hard seltzer market.
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