Changing tastes and preferences of consumers and increasing purchasing power to drive the United States hot drinks market during the forecast period.
United States hot drinks industry is said to be the largest hot drinks industry at the global level owing to the high disposable income and changing tastes and preferences of consumers. Moreover, the increasing coffee shop culture and consumption of ground coffee pods are projected to boost the hot drinks market’s growth rate in the United States. Furthermore, consumers are inclining more towards hot drinks such as tea, coffee, etc. from carbonated drinks such as soft drinks, sparkling water, etc. due to the negative impact of carbonated drinks on health and hygiene such as obesity, type 2 diabetes, and so on.
Another factor driving the demand of this market is the rising consumption of green, and black teas, as well as coffee, which can all help to boost the immune system. These hot drinks also help in elevating the mood of the consumers and boosting their energy levels. These benefits provided by the hot drinks are contributing immensely to the growth of this market.
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The United States hot drinks market consists of the following segments, product type, distribution channel, region, and company. In terms of product type, the United States hot drinks market is segmented into coffee, tea, and others (malt-based drinks, hot chocolate, and apple cider). Among these, it is the coffee segment that holds the prominent share of around 60% in the United States hot drinks market.
Coffee is followed by tea and other drinks which include malt-based drinks, hot chocolate, and apple cider. Green tea holds the second largest place in the tea category, owing to its increasing appeal among young people. The popularity of green tea is due to the various benefits that it offers such as it helps in improving brain functions, preventing type 2 diabetes, cardiovascular diseases, increasing fat burning, and reducing bad breath, etc. These factors are driving the growth of green tea in the United States, which is further expected to fuel the growth of this market.
Furthermore, another key segment under coffee, i.e., instant coffee is gaining popularity among consumers due to its ease of preparation. The rising developments in the instant coffee category are also expected to boost the demand for hot drinks in the forecast period. Companies are improving the quality of hot drinks and launching products with extra flavors and nutrients as the demand grows. For instance, in 2021, Dunkin’ launched expresso-style extra dark roast coffee, which is made from Arabic coffee beans.
In terms of region, the United States hot drinks market is segmented into south, west, mid-west, and north-east. Among these, the mid-west region of the United States is the fastest growing within the United States hot drinks market, with a CAGR of around 5.5%, and is expected to maintain its dominance throughout the forecast period.
Some of the major companies operating in the United States hot drinks market are Nestlé USA, Starbucks Corporation, Keurig Dr Pepper Inc., The J.M. Smucker Company, The Kraft Heinz Company, Unilever United States, Inc., The Hain Celestial Group, Inc., and Lavazza Premium Coffees Corp. In order to remain competitive in the United States hot drinks market, companies are continuously launching new services and changing marketing strategies to capture the majority of the consumer base across the country. In 2021, the J.M. Smucker and JDE Peet’s formed a partnership over coffee. As a part of the agreement, JDE Peet’s will provide production, development, and foodservice equipment innovation to Smucker’s away from home liquid coffee business.
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“The rising demand for coffee pods and tea pods is a major factor contributing to the growth of United States hot drinks market. Moreover, companies are continuously launching new hot drink variants in order to meet the demands of the changing consumer preferences, which is further fueling the growth of the hot drinks market in the United States.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“United States Hot Drinks Market By Product Type (Coffee, Tea, and Others (Malt-Based Drinks, Hot Chocolate, and Apple Cider)), By Distribution Channel (Supermarkets/Hypermarkets, Coffee Shops, Departmental Stores, Online, and Others), By Region, Competition, Forecast & Opportunities, 2026” has evaluated the future growth potential of hot drinks market in the United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States hot drinks market.
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