Increase in awareness about the effect of cigarette consumption and growing youth population are expected to drive the demand of the global modern oral tobacco market for the forecast period.
The use of flavors like honeysuckle, peach, apple, strawberry, champagne, and honeydew in oral tobacco products is contributing to the increased sales of modern oral tobacco products. The consumption of modern oral tobacco products has minimal health risks, which leaves fewer chances of occurrence of cancer. The use of modern methods for tobacco consumption and the adoption of attractive marketing strategies is driving the demand for the global modern oral tobacco market.
Market players are hiring well-known celebrities and displaying attractive advertisements on television to expand the reach of their brand all over the globe. Leading authorities have imposed heavy exercise duty on cigarette consumption, due to which the consumers opt for modern oral tobacco products as to regular cigarette consumption is unaffordable. The consumption of modern oral tobacco products is more convenient and affordable than cigarettes, expected to boost the global modern oral tobacco market demand in the next five years.
Nicotine pouches are the modern way of tobacco consumption, are placed between the consumer's gum and cheeks or lips. Nicotine gums are sold in two milligram and four-milligram varieties and after consumption, once detected, the chewing position has to change, which makes them last for a longer hour. Nicotine lozenges are also called tobacco replacement alternatives, and they are in high demand among people who want to get rid of smoking cigarettes. These are in the market under a variety of flavors and nicotine strength levels according to the need of the consumer. Also, nicotine toothpicks are available in the market that is infused with nicotine and flavors.
However, the associated health risks may restrain the growth of the global modern oral tobacco market for the next five years.
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The global modern oral tobacco market is segmented into nicotine content, distribution channel, regional distribution, and company. Based on the distribution channel, the market is divided into tobacco stores, convenience stores, online retail stores, and other distribution channels. The tobacco stores segment is expected to hold the largest market share for the forecast period, 2022-2026.
The easy availability of tobacco stores and the preference of consumers to physically visit and check the variety of oral tobacco products is driving the demand of the market. The need to get the tobacco products instantaneously without waiting for the product to be delivered further contributes to the market growth.
Based on the nicotine content, the market is divided into below 10MG, 10MG to 20 MG, more than 20MG. The below 10MG category is expected to account for a significant market share for the next five years. Modern oral tobacco products are marketed as healthy alternatives to tobacco and comes in attractive packaging. Nicotine pouches, nicotine lozenges, nicotine toothpicks, and nicotine gums contain lower tobacco content and enhance the consumer's experience.
British American Tobacco plc, Imperial Brands plc, AG Snus Aktieselskab, Swedish Match AB, JT International AG, Ministry of Snus A/S, Kurbits Snus AB are the leading players operating in global modern oral tobacco market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market.
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“The rise in the per capita income of the consumers and the growing urbanization is expected to influence the sales of the global modern care tobacco market. High-end investments by the market players in advertising and introducing new flavors with attractive packaging are expected to fuel the market demand for the next five years. Additionally, the availability of modern oral tobacco products through online channels, along with the presence of lucrative discounts and offers, free and quick delivery options, is expected to propel the global modern oral tobacco market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Modern Oral Tobacco Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2016-2026 Segmented By Nicotine Content (Below 10MG, 10MG to 20 MG, More Than 20MG), By Distribution Channel (Tobacco stores, Convenience stores, Online Retail Stores, and Other Distribution Channels) and By Region” has evaluated the future growth potential of global modern oral tobacco market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of global modern oral tobacco market.
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