Rise in adoption of western culture and the growing youth population is expected to drive the demand for Saudi Arabia Energy Drink market in the forecast period.
The consumption of energy drinks has turned into a status symbol and a majority of the youth population especially males are consuming energy drinks on a large scale. The energy drink beverages with high caffeine content are gaining popularity among the consumers as alcohol is banned in Saudi Arabia. Energy drinks advertise energy drinks to be able to reduce mental fatigue, protect heart health and ease the mental process. The availability of energy drinks in hotels, malls, and restaurants is fueling the energy drinks market growth. The rise in consumer behavior towards the adoption of organic foods and beverages is expected to influence the energy drink market demand in the region.
The COVID-19 outbreak across the world which has been declared as a pandemic by World Health Organization has affected several countries adversely. Leading authorities of Saudi Arabia imposed lockdown restrictions and released a set of precautionary measures to contain the spread of novel coronavirus. Manufacturing units were temporarily shut down and the production saw a negative decline during this period. Due to restrictions on import and export and the disruption of the supply chain, the businesses had to suffer huge losses. Shortage of workers in the manufacturing units was observed as the majority of workers moved back to their native places. After, the COVID-19 period and relaxation in the guidelines and rules the market is expected to pick up the pace eventually.
However, the presence of alternative beverages and the adverse effects of caffeine present in the energy drink may pose a challenge to the growth of the Saudi Arabia Energy Drink market.
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Saudi Arabia Energy Drink market is segmented into type, packaging, distribution channel, regional distribution, and company. Based on type, the market is bifurcated into sugar and non-sugar. The sugar segment is expected to hold a major market share in the forecast period as it provides higher flavors than the non-sugar-based energy drinks. Also, the non-sugar-based energy drinks are expected to witness growth due to increasing health consciousness among the consumers and the rise in the number of diabetic disorders which is harmful to the human body. Based on packaging, the market can be divided into the bottle, can, and others. The can segment is expected to witness growth in the forecast period due to attractive marketing campaigns and advertisements by the market players to increase the sale of energy cans.
PEPSICO HO - Saudi Snack Foods Co. Ltd, Arrow Juice Factory for Bottling & Production Co. Ltd., Red Bull GmbH, Monster Energy, Power Horse Energy Drinks GmbH, Amway Saudi Arabia (Xs Energy), Nestle S.A, Coca-Cola Bottling Co - Saudi Arabia, The FRS Co, The Monarch Beverage Co Inc, among others are some of the leading players operating in Saudi Arabia Energy Drink market. Companies operating in the market are using strategies such as joint ventures, product launches, mergers, and research collaborations to boost their share and increase their geographic reach.
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“The development of e-commerce channels by the market players to sell their products through the online channels and the growing adoption of advanced technologies such as big data analytics, artificial intelligence, amongst others that are used to collect the information from the consumers and help provide insights to market players for increasing the sales is expected to fuel the market growth in the next five years. Availability of lucrative discounts and offers on the purchase through online channels and the facility of dispatch and pick-up options offered by the players is expected to propel the energy drink market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Saudi Arabia Energy Drink Market By Type (Sugar Vs Non-Sugar) By Packaging (Bottle, Can, Others) By Distribution Channel (Offline, Online), By Region, Company Forecast & Opportunities, 2026”, has evaluated the future growth potential of Saudi Arabia Energy Drink market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia Energy Drink market.
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