Demand for carbonated drinks is driving the growth of Australia Seltzer Market, in the forecast period, 2022-2026.
According to TechSci report on, “Australia Seltzer Market By ABV Content (Less Than and equal to 5%, More Than 5%) By Distribution Channel (Convenience stores, online, supermarkets/hypermarkets, others) By Packaging (Bottle, Can) By Region, By Top 3 States, Competition Forecast & Opportunities, 2026”, Australia seltzer market has shown promising growth in historical years until 2019 and is expected to continue its growth in upcoming forecast years 2021 to 2026. Australia seltzer market owes its growth to the factors like evolving consumer beverage preferences along with their shopping behavior specifically online shopping. Due to the COVID-19 virus spread, the stores and supermarkets, hypermarkets were shut down. Though manufacturing units were working on the partial efficiency, necessary commodities were available for sales on the online portals, thus supporting the market growth in the subsequent five years. Moreover, demand for healthier drinks as compared with alcoholic drinks like wine and beer influenced the market growth in the historical years and may be responsible for the future growth too.
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The Australia seltzer market is segmented by ABV content, distribution channel, packaging, competitional landscape, regional distribution, and top 3 states analysis. Based on distribution channel, the market is further segmented into convenience stores, online, supermarkets/hypermarkets, and others. Supermarkets/ hypermarkets are anticipated to hold the largest revenue shares in the next five years and assert its dominance over the market segment on the account of availability of the multiple brands and variety of products on the display and for the consumers to choose from. Also, the consumers are easily able to compare the price ranges of the products and then make decision for which one to choose. Online sales are expected to register the fastest growing CAGR on the account of consumer inclination toward online shopping. Moreover, consumer purchasing the seltzer in abundance may use the opportunity of buying the grocery along with the seltzer thereby enjoying the extended schemes and sale preferences from the online portals. Also, in the recent wake of pandemic, online shopping was preferred over physical visitation to the stores. Online shopping was even promoted by the government to avoid the virus spread and infection, the fact is expected to influence the consumer shopping behavior and thus support the market growth in the upcoming five years.
Based on ABV content the market is further bifurcated into less than and equal to 5%, more than 5%. Less than and equal to 5% ABV content is anticipated to hold the major revenue shares of the market and assert its dominance over the market on the account of rising number of health conscious population and their inclination toward seltzer over hard drinks like wine, beer, etc. Moreover, occasional or casual drinkers prefer hard seltzer and thus the low ABV content drinks and thus being able to support the growth of market segment in the upcoming five years.
A partial list of market player in the Australia seltzer market includes Anheuser-Busch InBev, Constellation Brands (Corona Seltzer), Boston Beer Company (Truly Hard Seltzer), San Juan Seltzer Inc., MillerCoors (Henry's Hard Sparkling Water), Diageo (Smirnoff Seltzers), Molson Coors (Vizzy Hard Seltzer), Boathouse Beverage Co., Future Proof Brands LLC, Lift Bridge Brewing Co., White Claw Hard Seltzer (Mark Anthony Brands International), among others. These market players hold larger shares of the market than the new market players. With the evolving technology, it is appropriate to say that the effective research and development of the technologically advanced products would support the market growth and benefit the market players as well as the consumers. New market players may focus on the research and development to provide products that satisfies the consumer demand as well as benefits the market players in building their brand value. Other competitive strategies include mergers & acquisitions and new product developments.
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“Australia seltzer market is booming its CAGR rate owing to the Australian brewers who are rapidly increasing the recent launches of variant brands and wide product range. Flavored, alcoholic sparkling water, hard seltzer is flooding the Australian beverage industry. Consumers with their inclination toward modern lifestyle are surging the demand for the seltzer and exponential growth is confirmed in the future five years. New market players may enter the market with better and advanced versions of the seltzer water and other mixed drinks. Brand establishment will require aggressive advertisement and brand promotions since the market is already flooded with established market players,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Australia Seltzer Market By ABV Content (Less Than and equal to 5%, More Than 5%) By Distribution Channel (Convenience stores, online, supermarkets/hypermarkets, others) By Packaging (Bottle, Can) By Region, By Top 3 States, Competition Forecast & Opportunities, 2026” has evaluated the future growth potential of Australia seltzer market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Australia seltzer market.
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