Increasing youth population, adoption of western lifestyle
& culture and rising penetration of e-commerce to boost India nailcare
market through 2024
According to a TechSci Research report, “India Nail Polish Market
By Type, By Distribution Channel,
Competition, Forecast and Opportunities, 2024”, India nail polish market
is projected to register a CAGR of over 10%, during 2019-2024. The growth of nail
polish market is compelled by factors such as extension of product portfolio by
various brands through introduction of a variety of products coupled with
expansion of distribution channel in tier-I and tier-II cities. Moreover, rising
inclination of young generation towards e-commerce due to availability of
numerous options under one portal and lucrative discounts is further pushing
the sale of branded nail polish across the country. Additionally, emergence of
online brands such as Nykaa, Purplle along with increased internet users would
further propel the presence of online retail in the nail polish industry. Increasing penetration in rural areas
and aggressive marketing & promotional strategies are expected to
positively influence the country’s nail polish market in the coming years.
Browse market data Tables and Figures spread through Pages and an
in-depth TOC on " India Nail Polish Market"
With more and more companies offering nail polish
products at various price points and pack sizes, inclination of middle-income
group people towards branded products has increased which has provided a much
needed push for the organized nail polish market in the country.
Hindustan Unilever Limited, Colorbar Cosmetics
Private Limited, L'Oreal India Pvt. Ltd., Lakme Lever Private Limited, Lotus Herbals Pvt Ltd, etc., are some of the leading players in India nail polish market
in 2018 which are expected to remain dominant during forecast period as well. The
companies like Hindustan Unilever Limited and Colorbar
Cosmetics Private Limited are focusing on product innovations by investing on
media campaigns, relaunching their products with more compact packaging and
highlighting the ingredient with more focus on natural trend.
On the basis of type, India nail polish is broadly
segmented into gel nail polish, matte nail polish, pearl nail polish and
others. Of all, gel nail polish dominates India nail polish market due to availability
of a variety of products in the category.
Customers can also request for 10% free customization on this
report.
“Nail polish market is highly
competitive with several
companies in the industry continuously increasing their spending on marketing
activities to increase their brand recall among the consumers by grabbing
attention through the conventional print or electronic media. Moreover, companies
have also been focusing on maximizing their revenues from direct distribution
channels, presence in rural areas and extend deeper into the modern trade and
e-commerce segments, which is further driving growth in India nail polish.”
said Mr. Karan Chechi, Research
Director with TechSci Research, a research based global management consulting
firm.
“India Nail Polish Market By Type, By Distribution Channel, Competition, Forecast and
Opportunities, 2024” has
evaluated the future growth potential of India nail polish market and provides
statistics and information on market structure, size, share and future growth.
The report is intended to provide cutting-edge market intelligence and help
decision makers to take sound investment evaluation. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities present in the India Nail Polish market.
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