Increasing concerns regarding pedestrian safety and stringent emission norms are expected to drive the demand for Turkey Acoustic Vehicle Alerting System (AVAS) Market in the forecast period, 2023-2027.
According to TechSci Research report, “Turkey Acoustic Vehicle Alerting System (AVAS) Market By Region, Competition Forecast & Opportunities, 2027”, the Turkey acoustic vehicle alerting system (AVAS) market is expected to witness significant growth in the forecast period, 2023-2027. An acoustic vehicle alerting system (AVAS) is a kind of safety device used in electric vehicles. The noise produced by electric vehicles is much lower than the noise produced by ICE vehicles. The low noise produced by the electric vehicles makes it difficult for pedestrians, including impaired people, which is the major reason for the installation of acoustic vehicle alerting systems in automobiles. Two-wheelers are highly popular in the country owing to their competitive prices, easy availability, and low operating costs. Growing environmental concerns and tax concessions are making the consumers shift towards e-bikes. The high sales of the four-wheeler and two-wheeler electric vehicles are expected to drive the demand for the Turkey acoustic vehicle alerting system (AVAS) market in the coming years.
However, the lack of a sufficient charging station may restrain the Turkey acoustic vehicle alerting system (AVAS) market growth over the forecast period.
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Turkey acoustic vehicle alerting system (AVAS) market is segmented into vehicle type, propulsion, demand category, mounting, regional distribution, and company.
Based on vehicle type, the market is divided into two-wheeler, passenger car, and commercial vehicle. Commercial vehicles are expected to account for a significant market share in the forecast period. Acoustic vehicle altering systems are being encouraged to be installed in electric vehicles to ensure passenger and pedestrian safety. The Turkish government is supporting the replacement of a fuel-based bus fleet with electric buses, which is expected to act as a positive factor for Turkey's acoustic vehicle alerting system (AVAS) market. Additionally, the growing popularity of the shared mobility service and the logistics and e-commerce industry is further expected to fuel the demand for commercial vehicles across the country.
Based on propulsion, the market is divided into BEV, PHEV, and FCEV. BEV, which stands for battery electric vehicle, dominates the market, and is expected to maintain its dominance over the forecast period. Higher sales of BEV over its counterparts are accelerating the production and sales of electric vehicles. BEVs are powered by battery alone and emit very less noise, and acoustic vehicle alerting systems play a crucial role in ensuring pedestrian safety.
Based on the demand category, the market is divided into OEM and aftermarket. The OEM segment is expected to capture the largest market share in the forecast period. Consumers have enhanced trust in the brand and prefer to invest in the product manufactured by the original equipment manufacturers. Also, they use advanced manufacturing technologies, improving the system's performance.
Based on mounting, the market is bifurcated into integrated and separated. The integrated acoustic vehicle altering system is expected to witness the fastest incremental growth in the forecast period. The rise in the integration of acoustic vehicle altering systems in passenger vehicles drives the segment demand. Also, the increased production of electric vehicles and light-duty trucks is expected to fuel the market growth.
Major market players operating in the Turkey acoustic vehicle alerting system (AVAS) market are:
- Mando Corporation
- DENSO CORPORATION
- Samsung Electronics Co. Ltd.
- Delphi Technologies PLC
- Robert Bosch GmbH
- Harman International Industries
- HELLA Group
- Kufatec GmbH & Co. Kg
- Continental AG
- Texas Instruments
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“European Union made the installation of an acoustic vehicle altering system compulsory for all-electric and hybrid vehicles to ensure the safety of pedestrians, which is expected to influence the market demand positively. European Union has also announced to phase out the internal combustion vehicles to lower the greenhouse emissions and oil imports dependence. The changing preference of consumers towards electric vehicles over fossil fuel-powered vehicles and the growing concerns regarding road safety is expected to propel the Turkey acoustic vehicle altering system (AVAS) market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
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