Rising awareness towards dental health, changing lifestyle, and increasing disposable income to fuel the global teeth whitening strips market through 2026.
According to TechSci Research report “Teeth Whitening Strips Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2016-2026”, global teeth whitening strips market was valued USD239.77 million in 2020 and is anticipated to grow at a CAGR of 7.77% in value terms, in the next five years to reach USD370.19 million by 2026.
The growth in the market is driven by increasing disposable income, product innovation and rising awareness about dental health among consumers. The onset of digital media and the soaring demand of consumers to have white teeth are the factors that led to the development of efficient and convenient techniques of teeth whitening.
Individuals are now seen shifting toward preventive healthcare practices in order to avoid oral diseases. Over the last few years, there has been a positive shift in people’s mindset toward keeping themselves fit. Oral illnesses are a serious health problem in many nations, causing pain, discomfort, deformity and sometimes death.
Therefore, a large portion of the rising affluent middle-class population is becoming health conscious and is therefore switching towards oral hygiene products. Also, a rise in the costs of dental treatments is encouraging people to switch towards these products to get rid of stains on their teeth.
Browse more than 113 market data Figures and spread through 149 Pages and an in-depth TOC on “Global Teeth Whitening Strips Market."
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Individuals are now seen shifting toward preventive healthcare practices in order to avoid oral diseases. Over the last few years, there has been a positive shift in people’s mindset toward keeping themselves fit. Oral illnesses are a serious health problem in many nations, causing pain, discomfort, deformity and sometimes death.
Global teeth whitening strips market can be segmented based on flavor type, distribution channel, company and region. In terms of flavor type, the charcoal flavor segment registered the fastest demand in the global teeth whitening strips market, accounting for a market share of 10.23% in 2020.
The segment is further projected to continue to grow at a higher pace with a CAGR of 8.13% in the forecast period. The growing consumer preference towards charcoal flavor is mainly due to the advantages it offers, such as removing stains from teeth. Moreover, charcoal is incapable of being absorbed by the human body.
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Some of the major players operating globally in the teeth whitening strips market are:
- The Procter & Gamble Company
- Ranir Global Holdings, LLC
- Nanchang Dental Bright Technology Co., ltd.
- CAO Group, Inc.
- Fairywill
- Oral Essentials Inc.
- CVS Health Corporation
- BonAyu Lifesciences Private Limited
- Smile Sciences, LLC
- Moon Oral Care, LLC
Companies operating in the oral hygiene sector such as The Procter & Gamble Company, have launched new product lines comprising of teeth whitening strips to enter the lucrative market. The company offers a wide range of products under the brand name, Crest such as Crest 3DWhitestrips Glamorous White, Crest 3DWhitestrips Professional and Classic White Bundle, Toothpaste, Whitening Treatments, Mouthwash, Gum Detoxify, and Crest3D White Therapy, etc.
Correspondingly, Nanchang Dental Bright Technology Co., ltd (Glorysmile) offers a wide range of teeth whitening strips under the brand name, GlorySmile such as GlorySmile Advanced Home 6% Hydrogen Peroxide Teeth Whitening Dry Strips, GlorySmile Low Sensitive Non-Peroxide Sodium Phytate Teeth Whitening Strips, Natural Activated Charcoal Teeth Whitening Strips Peroxide Free and Peroxide Free Non-Irritation Teeth Whitening Strips for yellow teeth.
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“The Asia-Pacific region is projected to advance with the fastest growth in the global teeth whitening strips market with a CAGR of 9.40% through 2026, on account of growing middle-class population, growing cases of tooth decay, rising working-class population, and increasing purchasing power of the consumers. The growth of the Asia-Pacific region is attributed to the high population density in the region. Also, the urban consumers in this region are showing a greater inclination towards oral health. Moreover, the growing dental hygiene knowledge and growing awareness for self-grooming among people, particularly urban consumers, have raised awareness of the need to keep teeth clean and white.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Teeth Whitening Strips Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2016-2026 Segmented By Flavor Type (Plain, Mint, Charcoal, Peppermint and Others (Coconut Oil, Lemon Oil, etc.)), By Distribution Channel (Supermarket & Hypermarkets, Drug & Pharmacy stores, Online and Others) and By Region”, has evaluated the future growth potential of global teeth whitening strips market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global teeth whitening strips market.
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