Rising inclination towards the consumption of non-carbonated drinks is the factor that is propelling the growth of the United States' non-alcoholic drinks market.
Non-alcoholic drinks are those drinks that are either completely alcohol-free or contain less than 0.5% alcohol by volume. Another major factor behind the rising demand for non-alcoholic drinks is the health benefits offered by them such as hydrating the body, improving cardiovascular health, reducing anxiety and stress, etc. Moreover, factors such as the increasing popularity of healthy drinks among millennials, along with the production of innovative nutrition-based drinks, are further driving the growth of non-alcoholic drinks on a country as well as global level. Additionally, non-alcoholic drinks have a positive outlook due to the growing importance of active lifestyles and increasing awareness of health benefits.
Furthermore, manufacturers of non-alcoholic drink products are pursuing new distribution and marketing tactics as well as for opting for a sustainable supply chain to expand their market share. These activities assist them in increasing their sales and popularity among consumers, allowing them to stay ahead of the competition. Moreover, due to the ever-changing nature, taste, and preferences of consumers, the launch of a new product has risen to the top of the priority list.
Companies are improving the quality of hot drinks and launching products with enhanced flavors and nutrients as demand grows, such as in 2021, Pepsi launched a mango-flavored soda. In addition, companies have encouraged development through cross-border mergers and acquisitions, which have been beneficial in expanding their reach. For instance, in November 2020 PepsiCo acquired Rockstar, an energy drink company for USD3.85 billion.
Additionally, innovation in the packaging of non-alcoholic drink products makes the products more appealing and convenient to consume. Companies are also concentrating on improving the aesthetics and sustainability of their product packaging, since it adds visual value to the product and encourages buyers to purchase the product, such as Nestle uses recyclable packaging made from sustainably sourced paper.
Browse 20 market Figures spread through 70 Pages and an in-depth TOC on “United States Non-Alcoholic Drinks Market”
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The United States non-alcoholic drinks market is segmented into product type, packaging type, package size, and distribution channel. Based on product type, the market is fragmented into carbonated drinks and non-carbonated drinks. Among these, it is the carbonated drinks segment that holds the prominent share of around 60% in the United States non-alcoholic drinks market. The functional/energy and sports drink product category is projected to grow significantly in the coming years at a higher pace.
Components such as minerals, vitamins, amino acids, dietary fibers (DFs), probiotics, and additional raw fruits are found in functional drinks. Also, these drinks claim to improve athletic endurance, hydration, and energy. These factors contribute immensely to the rising popularity of functional drinks.
Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/forecourt retailers, departmental stores, online, others (grocery stores, independent stores, etc.). Among these, the online segment is the fastest-growing segment and will continue to be in the forecast period. Rise in the number of internet users, ease of access, availability on a 24/7 basis, and several choices to choose from are some of the main factors driving the growth of online sales.
In terms of regional analysis, the United States non-alcoholic market is segmented into south, west, mid-west, and northeast. Among these, the mid-west region of the United States is the fastest growing within the United States non-alcoholic drinks market and is expected to maintain its dominance throughout the forecast period. The reason being, growing health awareness among the young and millennial population and the convenience of purchasing carbonated soft drinks.
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The companies like PepsiCo, Inc., The Coca–Cola Company, Keurig Dr Pepper Inc., Nestlé USA, MONSTER BEVERAGE CORPORATION, and Red Bull North America, Inc. are some of the leading players operating in the global non-alcoholic drinks market. The major non-alcoholic drink companies are expanding their manufacturing and production bases to meet the rising demand across the country.
“The rising prevalence of health issues such as obesity, malnutrition, and weakened immune systems has resulted in a shift in consumer preferences towards healthier and non-alcoholic drinks. Furthermore, the expanded variety of non-alcoholic drinks on the market is further fueling the growth of this industry.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Non-Alcoholic Drinks Market, By Product Type (Carbonated Drink and Carbonated Drink), By Packaging Type (Bottle, Can, Others (Tetra pack & Pouches)) By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores/Forecourt Retailers, Departmental Store, Online, Others (Grocery Stores, Independence store, etc.), By Region, By Company, Forecast & Opportunities, 2026” has evaluated the future growth potential of the United States non-alcoholic drinks market and provides statistics and information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in United States non-alcoholic drinks market.
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