Changing lifestyle, increasing product innovation, health campaign initiatives by the government, increasing disposable income, etc. are expected to drive the dietary supplements market in Saudi Arabia.
Over the forecast period, increasing consumer awareness about personal health and wellbeing is expected to be a key factor driving the market for dietary supplements in Saudi Arabia. Furthermore, the growing working-class population is increasing the consumption of dietary supplements as a result of the lower consumption of meals during office hours. Furthermore, youth population combined with an aging population are the primary consumers, which may present opportunities for key players in the Saudi Arabia dietary supplements industry. Furthermore, rising healthcare cost is also contributing to the increase in demand for dietary supplements across the country.
Consumers' increased awareness of the importance of healthy eating habits, a growing middle-class population, and a shift in consumer purchasing patterns are all driving the Saudi Arabia dietary supplements market forward. Furthermore, the Saudi dietary supplement industry is being fueled by rising disposable income and urbanization. Growing consumer health concerns, such as the prevalence of cardiovascular disease and obesity, are driving demand for dietary supplements in Saudi Arabia.
Dietary supplements are critical in the fight against malnutrition, a problem that obese and overweight people in Saudi Arabia face as a result of poor eating habits. Nutritional and vitamin supplements are widely available and do not require a prescription. Furthermore, with the rise of the Saudi working class, obtaining all of the nutrients through a well-balanced diet has become more difficult. People ordering dietary supplements to meet their nutritional needs contributes to the growth of the dietary supplement market in Saudi Arabia.
Browse 1 market data Table and 40 Figures spread through 98 Pages and an in-depth TOC on "Saudi Arabia Dietary Supplements Market"
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Dietary supplements market in Saudi Arabia is categorized by product type, by form, by distribution channel, by application, by end user, by region and by company. In terms of by product type, the Saudi Arabia dietary supplements market is segmented into combination dietary supplement, vitamin, protein, herbal supplement, fish oil & omega fatty acid and others. Among which, combination dietary supplement market dominated the Saudi Arabia dietary supplements market in 2020 with a market share of more than 32% followed by vitamin. Vitamins and multivitamins are mostly consumed in Saudi Arabia because of the multiple benefits such as maintaining good health and compensating for poor eating habits and even reducing the risk of chronic diseases.
In terms of distribution channel, the Saudi Arabia dietary supplements market is segmented into pharmacies and drug stores, supermarkets and hypermarkets, online and others. Among which, pharmacies and drug stores accounted for the majority of market share in the Saudi Arabia dietary supplements market and will continue to dominate the market in the forecast period. Online sales channel is the fastest growing distribution channel in Saudi Arabia dietary supplements market. The growth of online retail has made companies rethink about their distribution strategy as it has majorly affected the direct selling channel. Companies which earlier were following the direct selling model have shifted their focus to online retail as it is a more cost-effective model.
In terms of region, the Saudi Arabia dietary supplements market is categorized into Western, Central, Southern, Eastern and Northern regions. The dietary supplements market in the western region dominated the market in 2020 and will continue to dominate in the forecast period, due to the factors such as increased internet connectivity, modern and changing lifestyles and preferences, etc.
In terms of company, some of the major players operating in the Saudi Arabia dietary supplements market are Bayer Saudi Arabia, LLC, Amway Corp., Herbalife Nutrition Ltd., Abbott Saudi Arabia Trading LLC., Pfizer Saudi Limited and others. In 2020, Bayer Saudi Arabia, LLC dominated the country’s Dietary Supplements market and is expected to continue its dominance through 2026F. Leading players are focusing on expanding their product portfolio to maintain sustainable growth in the market.
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“Saudi Arabia dietary supplements market is expected to grow at a rapid pace due to rising millennial working population, rising disposable income & trusted manufacturers, rising healthcare expenditure, etc. Also, due to changing customer tastes and preferences and growing demand for organic/ecological products, the Saudi Arabia dietary supplements market is expected to grow in the future as well”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Saudi Arabia Dietary Supplements Market, By Product Type, (Combination Dietary Supplement, Vitamin, Herbal Supplement, Fish Oil & Omega Fatty Acid, Protein and Others), By Form (Tablets, Capsules, Powder, Liquids and Soft Gels), By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online and Others), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity and Others), By End User (Infants, Children, Adults, Pregnant Females, Geriatric) By Region, Competition, Forecast & Opportunities, 2026F” has evaluated the future growth potential of Saudi Arabia dietary supplements market and provides statistics and information on market structure, consumer behavior and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities available in the Saudi Arabia dietary supplements market.
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