Preference for personal care and quality living standards is expected to drive the demand for Malaysia massage chair market in forecast period.
Massage chairs also aids in increasing the metabolism of the body and alleviating the acid reflux in the body. Massage chairs are majorly divided into two categories namely traditional and robotic massage chairs. Robotic massage chairs consist of small motors, electronic vibrators to provide massage to overall body. Traditional massage chairs are generally preferred by therapists due to ease of mobility of massage chairs to move from one place to another and design of massage chairs.
Moreover, the hectic schedule of adults and millennials around the globe is leading to psychological disorders such as stress and anxiety so the massage chairs aids in reducing the stress by lowering blood pressure with the help of relaxation techniques. Rise in diverse choices available with lucrative offers and discounts along with facility for home delivery, easy return and exchange of massage chair through online channels is adding to convenience of the consumers and influencing the market growth positively.
Offering of complimentary services such as acupressure, physiotherapy along with massage services is aiding to the massage chairs market growth. Also, the growing awareness regarding the health benefits from massage therapies is anticipated to fuel the market growth for the next five years. Rising internet penetration and proliferation of smart devices is paving the way for massage chair market growth in Malaysia.
Introduction of new massage chair product into the market with improved capabilities and better outcomes than their older counterparts is aiding to the substantial growth in demand of the massage chairs in Malaysia. Launch of modes facility by key players which are customizable and automatic in nature to give the benefit of choice to consumers according to their needs is adding to the market value to the massage chairs in Malaysia.
However, high cost for massage chairs for individual buyers may hamper the market growth for the forecast period.
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Malaysia massage chair market is segmented into product type, player type, sales channel, source, purpose, end use, region, and company. Based on players, massage chair market is further bifurcate into branded and non-branded. Branded segment is expected to grow in the predicted period. Rising brand awareness and internet penetration are the major drivers for this segment growth. Adoption of full-fledged marketing strategies by key players is also contributing to the massage chairs market growth in Malaysia.
Based on end use segment, market is categorised into commercial and residential. Commercial segment is expected to dominate the market owing to the huge demand from hotels and malls. Expansion of tourism industry is attracting large number of tourists into the country who after lot of travelling suffer from tiredness and stress. Massage chairs are installed in hotels or at open common places in malls and the massage services are availed after paying a certain amount to attract the customers. Many people try the massage recliners first time in malls and restaurants which is an effective way to increase awareness about the health benefits of using massage chairs in Malaysia.
Osim (M) SDN BHD, Healthy World Lifestyle SDN. BHD. (Ogawa Malaysia), SnowFit Malaysia, GINTELL (M) Sdn Bhd, Healthy Space Sdn Bhd (Zero-Beyond Wellness), ITSU World Sdn Bhd, Miuvo Massagers are the leading players operating in Malaysia massage chair market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several massage chair manufacturers are coming up with their technologically advanced offerings.
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“Increasing demand for fitness and adoption of healthy lifestyle by majority of population is driving the market for massage chairs in Malaysia. Physical and mental relaxation from massage chairs is attributing to increase the demand for massage chairs. Also, the introduction of technologically advanced massage chairs offering stress relieving solutions is accelerating the market growth of massage chairs in Malaysia till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Malaysia Massage Chair Market By Product Type (Zero Gravity v/s Inversion) By Player Type (Branded v/s Non-Branded) By Sales Channel (Direct Sales, Channel Sales, E-Commerce) By Source (Domestic v/s Import) By Purpose (For Relaxation v/s Medical) By End Use (Commercial v/s Residential) By Company, By Region, Forecast & Opportunities, 2026” has evaluated the future growth potential of Malaysia massage chair market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of Malaysia massage chair market.
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