Increasing disposable income, adoption of western culture, product Innovation and a growing working population to drive India dishwasher market until FY2026.
According to TechSci Research report, “India Dishwasher Market, By Type (Free-Standing, Built-in), By Distribution
Channel (Multi-Branded/Distributor Sales, Exclusive
Stores, Online, Hypermarkets/Supermarkets), By Region, Competition, Forecast
& Opportunities, FY2026”, India
dishwasher market is expected to grow at a CAGR of 12.35% by value during 2021-2026F.
The India dishwasher market is driven by the growing working population and changing
consumer lifestyle. Anticipated growth in the market can be attributed to rising
urbanization and increasing personal disposable income in the country.
Moreover, the surging number of working women and nuclear families is further
pushing the demand for dishwashers across the country. In addition, dishwashers
are emerging as the new helping hand for families who have restricted the entry
of maids after the lockdown period. During the lockdown,
all the working
professionals were working from home, cooking more and ordering less, which
led to a rise in the demand for dishwashers. The market is witnessing a shift towards the demand for
built-in type of dishwashers with rising modular kitchen concepts in India.
India dishwasher market is segmented
based on product type, distribution channel, and region. Based on product type,
the market can be categorized into built-in and free standing. Among them, the free-standing
segment dominated the market with a share of more than 80% by volume in FY2020
and is expected to maintain its dominance during the forecast period as well, as
it is easily portable and widely available in shops with different variants at
cheaper cost.
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India Dishwasher Market"
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The distribution channel of the India dishwasher
market is categorized into multi-branded stores/distributor sales, exclusive stores,
supermarkets/hypermarkets and online channels. Multi-branded stores/distributor
sales have accounted for the majority share in India dishwasher market in
FY2020 followed by exclusive stores. Companies are trying to increase their
focus to make their products reach exclusive stores, multi-branded stores, and
online channels across the country. Urban areas remain the main target selling
points in the country. However, multi-branded stores, exclusive stores, etc.
provide the advantage of showing the products to consumers before buying, which
helps them to choose the right product. Moreover, multi-branded and exclusive store
channels supply product quickly to consumers as compared to the online channel,
where consumers are made to wait for the product delivery according to the pin
code availability.
In terms of region, the India dishwasher
market is categorized into West India, North India, South India and East India.
West India is the largest contributor in the India dishwasher market, on
account of the increasing number of nuclear families, wider product
availability, along with better penetration of online channels as well as
offline channels. On the contrary, East India faces challenges due to
transportation problems, while North India is expected to grow at a higher pace
during the projected period.
IFB Industries Ltd., BSH Household
Appliances Manufacturing Pvt. Ltd., LG Electronics India Pvt. Ltd., Samsung
India Electronics Pvt. Ltd., AB Electrolux, Elica PB India Private Limited,
Kaff Appliances (India) Private Limited, Miele India Pvt. Ltd., Franke Faber
India Ltd. and Whirlpool of India Ltd. are the major market players operating
in the industry. The players are focusing on strategic partnerships to expand
their reach and maintain their competitive position in the market.
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“India
dishwasher market is expected to witness significant growth during the forecast
period. Government support by schemes such as “production linked incentive
(PLI) scheme” is expected to provide a boost in local manufacturing of white
goods in India, with a heavy financial aid of 25% on identified electronic
goods, which will further help in growing the India dishwasher market,” said
Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
“India Dishwasher Market, By Type (Free-Standing, Built-in), By Distribution Channel (Multi-Branded/DistributorSales,ExclusiveStores,Online,Hypermarkets/Supermarkets), By Region, Competition, Forecast & Opportunities, FY2026” has evaluated the future growth potential of India dishwasher market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyses the emerging trends along with essential drivers, challenges, and opportunities in the India dishwasher market.
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