Growing integration of
beacon technology in cameras, POS devices, digital signage and vending machines
to drive global beacon technology market through 2024
According
to TechSci Research report, “Global
Beacon Technology Market By Component, By
Technology, By Connectivity Type, By Application, By Region, Competition, Forecast
& Opportunities, 2024”, global beacon technology market is projected to grow at a
CAGR of more than 61% during 2019-2024, as business owners are implementing
location-based proximity marketing solutions to improve customer experience. Moreover,
increasing proliferation of smart cities is positively influencing the growth
of the market, as beacons can facilitate highly connected urban infrastructures.
Beacon technology caters to various verticals such as BFSI, logistics and
retail and transportation.
Browse 97 Figures spread through 110
Pages and an in-depth TOC on "Global Beacon Technology Market
"
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Beacon
technology market, globally, can be segmented based on component, technology,
connectivity type, application and region. In terms of technology, Eddystone is
expected to grow at the fastest rate during the forecast period, as it is open
format, offering broad range of services for proximity interactions without the
need for applications. On the basis of connectivity type, the market can be
segmented into Wi-Fi, BLE and others. BLE or Bluetooth low-energy segment
dominated the market in 2018 and is expected to account for the largest market
share in coming years, on the back of being a low-cost alternative to other
technologies. Moreover, Bluetooth low-energy consumes less power.
Aruba Networks, Inc. (a Hewlett Packard Enterprise
company), Apple Inc., Qualcomm Inc., Cisco Systems Inc., Samsung Electronics
Co. Ltd., Blue Sense Networks Ltd., Estimote, Inc., Kontakt.io, Accent Advanced
Systems SL and Onyx Beacon are some of the leading players operating in global beacon
technology market. Companies operating in the market are using organic
strategies such as product launches, mergers and collaborations to boost their
share. Apple is
the first company to introduce Bluetooth based iBeacon protocol back in
2013. In 2015, Google launched Eddystone
BLE with transparency and robustness in mind.
“North America accounted
for the largest share in global beacon technology market in 2018 and is
expected to continue its market dominance during the forecast period due to large-scale
adoption of the technology by various verticals, such as retail, backed by high
penetration of mobile devices in the region. Moreover, major retailers such as
Walmart and Target are leveraging the beacon technology for providing customers
with product information, flash sales and offers.”, said Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management
consulting firm.
“Global Beacon Technology Market By Component, By
Technology, By Connectivity Type, By Application, By Region, Competition,
Forecast & Opportunities, 2024” has evaluated the future growth potential of global beacon technology market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in global beacon technology market.
Contact
Mr. Ken Mathews
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Manhattan, NY,
New York – 10017
Tel: +1-646-360-1656
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