Increasing
penetration of online retail, rising demand for comfy inner wear and growing
disposable income to drive India lingerie market through
2023
According to TechSci Research report, “India
Lingerie Market By
Product Type, By Distribution Channel, Competition Forecast &
Opportunities, 2013
– 2023”, India lingerie market is projected
to grow at a CAGR of more than 14% during 2018 - 2023, owing to demand for comfortable
innerwear, rising number of financially independent women and growing middle
class population. Growing e-commerce market, increasing disposable income and rising
trend of dual household income are among the other key factors that are boosting
lingerie sales in the country. Some of the major players operating in the
market are Page Industries Ltd., Rupa & Company Limited, Triumph
International (India) Pvt Ltd., Lovable Lingerie
Ltd. and Lux
Industries Limited.
Browse 44 market data
Figures and Tables spread through 89
Pages and an in-depth TOC on
"India
Lingerie Market"
Lingerie
market can be broadly categorized into bra, knickers & panties, lounge
wear, shape wear and others. Bra and knicker & panties dominated the market
in 2017, as these products are a basic requirement
of every woman. Western part of the country leads the market, backed by growing
fashion consciousness and huge western culture influence in the region. Rising online sales of lingerie products, increasing
penetration in rural areas and aggressive marketing & promotional
strategies are expected to positively influence the country’s lingerie market
in the coming years. Moreover, lingerie manufacturers are using luxurious,
delicate fabrics and designs such as mesh and lace, which is also contributing
towards rising sales of different lingerie products across the country.
Customers
can also request for 10% free customization on this report.
“Several lingerie companies have resorted to
innovating their current product line-up by improving packaging and product
quality. Numerous manufacturers are patenting innovative technologies and
claiming benefits of their lingerie products such as cellulite reduction,
weight loss and improved muscle tone. Moreover, the lingerie market is
witnessing trends in terms of fitting, fabric designs and wider color choices.
Every woman seeks finesse and exclusivity in every lingerie product purchased
and is also willing to pay a premium price for the same. Lingerie companies are
expected to witness lucrative growth opportunities in India over the next five years.”,
said Mr. Karan Chechi, Research Director with TechSci Research, a research
based global management consulting firm.
“India Lingerie
Market By Product Type, By Distribution Channel, Competition
Forecast & Opportunities, 2013
– 2023” has evaluated the future growth
potential of India lingerie market and provides statistics and information on
market structure, size, share and future growth. The report is intended to
provide cutting-edge market intelligence and help decision makers take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges and opportunities in India
lingerie market.
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