Standard Coffee Machine Segment to Lead India Coffee Machine Market

Rapid urbanization, emerging trend of dual household income, along with rising coffee culture to drive India coffee machine market through 2023

According to TechSci Research report, ‘India Coffee Machine Market By Type, By Distribution Channel, Competition Forecast & Opportunities, 2013 - 2023’, India coffee machine market is forecast to grow at a CAGR of over 16% during 2018 - 2023. Demand for coffee machines is expected to grow in the country due to rising demand for smart kitchen appliances in urban households coupled with rising young and working population, which prioritizes convenience and comfort. Moreover, continuously rising household disposable income coupled with rapid westernization resulting in changing lifestyle patterns of consumers is further aiding the growth of India coffee machine market.

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The advent of e-commerce industry has created new routes for manufacturers/importers to reach their customers across residential as well as HoReCa sectors. Online sales channel is enabling companies to widen their distribution reach and serve their customers even in the farthest of regions across India. Furthermore, rise in the number of tech savvy people coupled with busy lifestyles, especially of urban population, is driving the online purchase of coffee machines. However, retail sales channel will continue to dominate the market with over 50% market share during the forecast period. Companies like Astoria, Rancilio Group SpA, WMF Group GmbH, which operate in the HoReCa sector, are the leading players in India coffee machine market. Other major market players include Philips, Preethi, Morphy Richards, Black & Decker, Usha, etc. that are majorly active in the residential sector.
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Among different types of coffee machines, standard coffee machines account for over 90% share in India coffee machine market and the product segment is expected to remain dominant during forecast period as well. A large demand for coffee emanates from South India and this trend is likely to remain the same in the coming years as well. “Demand for coffee machines is witnessing a steady growth across India owing to rising trend of modular homes, and tech-savvy consumers who are aware of the benefits of using smart home appliances. Additionally, growing influence of social media on millennial population to purchase smart devices such as kitchen appliances that can provide enhanced convenience and comfort is anticipated to further push demand for coffee machines in the country.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Coffee Machine Market By Type, By Distribution Channel, Competition Forecast & Opportunities, 2013-2023” has evaluated the future growth potential of coffee machines in India and provides statistics and information on market structure, size and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India coffee machine market.
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